Customer Service And Building Loyalty Essay - 1562 Words

You can prevent the loss of precious, non-refundable minutes of your life spent on paperwork or problem solving for customers by preparing ahead of time. Keep your customers happy, prevent dissatisfaction: start by investing in your employees training opportunities to respond to incidents before they occur. You can overcome unavoidable service breakdowns via a process known as service recovery. Through service expert Solomon’s (2014) method we can utilize the acronym A.R.F.D.: Apologize, Review the complaint, Fix the problem (also Follow-up), and Document. Additionally, good customer service and building loyalty consist of being sharp, knowing what you are talking about, and giving the customer what they want. Customers will leave for competitors when their needs or expectations cannot be met from your business. The outcome of maintaining customer loyalty is having consistency, and that by building good relationships with consumers will continue to provide future profit and support your business. Keywords: service recovery, service breakdown, building loyalty, prevent dissatisfaction Best Service Recovery and Loyalty Building Practices In Customer Service Customers can sometimes become displeased with a company due to unforeseeable, potential confrontations between the business and client. In other words, a service breakdown occurs, combated by a process known as service recovery. It is possible to recover even the angriest customer if the proper steps are taken;Show MoreRelatedWhy Customer Loyalty Should Influence Marketing Strategy1375 Words   |  6 PagesThe concept of Customer Loyalty can be seen in the work of Deming in his TQM model but the modern more detailed definition was derived from the work of Storbacka, Strandvik, and Gronroos (1994) in the area of service quality models. 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